ll wp-image-1201″ />This October, Ms. Annalisa Tarquini, Master in Luxury Program Director, organized a trip to Bordeaux for a group of 9 IUM students.

October 20th was a sunny yet chilly day. The conference was held in the heart of the city at the Bordeaux Chamber of Commerce and Industry. The speakers covered different issues: brand cycle management, how to preserve the “made-in” and the “know-how” of developed countries, how to be successful in the new markets, the importance of innovation and techniques in the brands’ future. Amongst them were directors and presidents of different companies, professors or interesting and experienced practitioners in their fields such as Mr. Mauro Grimaldi from Salvatore Ferragamo, Ms. Laure Grateau from Chacok and Kathy O’Meny from Abc-Luxe. The debates were interesting and informative.

Later that day, our small group went out to a nice restaurant « Le Petit Commerce » where we shared our ideas and thoughts about conference as well as celebrated Lina Bustillo’s birthday! Tired, but happy, we turned back to the hotels looking forward the next day.

The next day the bus took us to Château Smith Haut Lafitte. It was an experience of taste and smell. We all felt great pleasure being in the countryside for a while and enjoyed the tour of the chateau’s white and red caves.
After the tour we were invited for a tasting of the wine produced by the Château Smith Haut Lafitte. And that was when we understood the real meaning of the words said the day before by Mr. Mauro Grimaldi (Commercial Director for Eastern Europe, Salvatore Ferragamo): « Luxury needs to take a distance from mass marketing techniques. We need craftsmanship. »

Few of the students stayed in Bordeaux for one more day, but some had to say « good bye » and start back home. It was an outstanding trip!

We would like to thank Ms. Annalisa Tarquini, all the speakers who took part in « The Sixth Edition of Empreintes », INSEEC Bordeaux, Château Smith Haut Lafitte and everybody who did their best making our trip to Bordeaux such a success!