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Marketing Science Institute’s Top Download Award 2016!

Congratulations to Prof. Philipp Klaus who has won the « Marketing Science Institute’s (MSI) Top Download Award 2016 »!   The International University of Monaco is proud that Prof. Philipp Klaus’ 2015 working paper, « A Framework for Understanding and Managing the Customer Experience, » is the winner of the Marketing Science Institute’s (MSI) Top Download Award for 2016. This annual…