EMAC2013

EMAC 2013 – European Marketing Academy Conference

On June 4th-7th, Dr Marie-Cécile Cervellon attended the 42nd annual conference of the European Marketing Academy, held in Istanbul, Turkey. She presented a research which follows from her article published in the Journal of Advertising in 2012 “Victoria’s Dirty Secrets: Effectiveness of Green non-for-profit Messages Targeting Brands”.  The new paper presented at EMAC 2013 investigates, through…