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Masterclass #2: Cracking the Luxury Codes

February 20th, 2017|All News, Luxury|

Luxury is a successful business and represents the dream for many customers.

Even if the meaning of Luxury is strongly linked with a subjective perception, there are some important features that […]

Brand Management class with a business professional

July 4th, 2016|Academic, All News|

 A brand management specialist shares his experience with the MSc in Marketing students.

Oliver Koll is managing partner of an Innsbruck, Austria based consultancy with a focus on developing and monitoring brand strategies.

He is also working with […]