On November 21st IUM Faculty members attended the second internal research seminar for this year. The seminar was delivered by Prof. Claude Pecheux from the Louvain School of Management at the Catholic University of Louvain.

2nd Research Seminar

The methodological part of her presentation covered “The use of experiments in Marketing Research: methodological foundations and examples”. In a more practical application, she introduced the faculty to her current research project on “Product Placements in TV shows: their impact on children from 8 to 12”.