Insights into what Silicon Valley entails: discovery of its key actors, mindset, and dynamics, how it leads innovation and promotes entrepreneurship

San Francisco Virtual Study Trip - Jordi Ortiz - GoogleDifferently but by no means worse. This is the resume of the MSc in International Management Virtual Study Trip, which originally was planned for San Francisco but has taken place Online in June for known reasons.

This two-week learning e-expedition has been designed to introduce the Master in International Management students to the Silicon Valley Environment, Mindset, and Tools in a meaningful way that has allowed them to leverage this experience in their present/future managerial roles.

The program included high-level lectures and workshops delivered by industry experts and business professionals from tech companies, startups, and accelerators.

The common thread of this study trip was Design Thinking. The first-week kicked-off with John Stoddard who provided very supportive insights on the implications of Design Thinking on human-centered business innovation.

Andreas Ramos continued with the “Digital Analytics, Benchmarking, and Strategy” class where he compared institutional strategies with startup-implemented ones. Students also learned how to increase online content visibility.

During the “Financing Innovation and New Ventures” class, Jon Baer, a former VC, and author explained the stakes of startup funding and Silicon Valley outlook today.

Thanks to Lene Schulze, the MSc in International Management students discovered what Silicon Valley entails, who its main actors are, what relationships connect them, and what mindset permeates this unique business ecosystem. 

Jordi Ortiz, Strategy and Operations Manager at Google, finished the second week by giving a very interesting insight into the Google principles of innovation

Thanks to INSEEC U San Francisco Team (Ron Morris and Marianne Vila), all lecturers and guest speakers for their motivation and engagement to run this virtual study trip. It was an enriching and inspiring two-weeks! 


If you are interested in our MSc in International Management program, please visit our website.

Feel free to also contact our Admissions Team at