At the end of the second year of the DBA program it is time to present your research at one international conference.
In the forefront this means writing and submitting a conference paper to be reviewed. In the case of acceptance you present your work within 15-20 minutes. Then the floor is open for discussion and sometimes you need to expect tricky questions from the audience too. Sounds challenging but it is definitely worth the effort: Conferences represent an excellent opportunity to assess the value of your research, to connect with international researchers and to receive helpful feedback in order to boost your scientific and managerial work. Go for it.
DBA students at Nice conference
Vesna Cado and Marjorie Bertschy presented their conference papers at this year’s International Research Meeting in Business and Management (IRMBAM) in Nice. Vesna explores in her research how patients experience luxury in a health-care context while Marjorie investigates how e-sports can influence the meaning of a brand. Congratulations to both for successfully presenting their work to an international audience.
Conference experiences from Chicago
Markus Schuller, DBA candidate, shares his experience on attending the Academy of Management Conference in Chicago this August: “I presented my research on heuristics and experienced the whole ambience as refreshingly constructive and good willing. The Q&A session with the audience led to an inspirational debate, supporting me in advancing my research. As practitioner I felt like an alien, but the scientific community warmly welcomed me as they seek for more insights from practitioners to verify their theories”. Markus’ experience excellently supports the idea of a DBA: understanding managerial problems from different theoretical angles with the aim to contribute to managerial knowledge again.
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