IUM welcomes Professor Arch G. Woodside for three months.

Today Dr. Arch G. Woodside was the main keynote speaker of the Plenary Research Seminar in Marketing of the INSEEC Group Research Laboratory. He has presented « the do and don’t of publishing a successful research paper in marketing journals » based on his experience as Editor in Chief of the Journal of Business Research

Tomorrow he will attend the second edition of the Monaco Symposium on Luxury as he will conclude the first day of the Symposium with the « Future Trends and Topics for Research ». In the next months, Dr. Woodside will also give specific seminars to the MBA, DBA and MSc in Marketing students.

Woodside Arch, professorProfessor Arch G. Woodside is a member and Fellow of the Royal Society of Canada, American Psychological Association, Association for Psychological Science, Society for Marketing Advances, the International Academy for the Study of Tourism, and the Global Academy of Innovation and Knowledge.

He is the author of Case Study Research: Theory, Methods and Practice (Emerald Publishing, 2010) and the author and editor of 41 additional monographs and textbooks relating to psychology, business and industrial marketing, and tourism. His 200+ research journal articles appear in 35 different psychology, management, marketing, and tourism journals.

He is the Editor in Chief of the Journal of Business Research; the JBR appears in 12 issues per volume annually with 20 articles per issue; the JBRis one of the top three scholarly journals in citation impact (h5 index) in the field of marketing globally.



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The International University of Monaco (IUM) is located in the Principality of Monaco, Monte-Carlo on the French Riviera.

IUM offers undergraduate and graduate degrees in business specialized in: Finance, Luxury, Marketing, Sport Business Management and International Management.

All our business programs are taught in English.

IUM represents a unique multicultural community of students representing more than seventy-five nationalities, thus creating a unique environment for versatile business education. Located in Monaco, one of the world’s leading business centers, IUM provides students with unique networking opportunities.

In many ways, the International University of Monaco resembles its home country: both IUM and Monaco are microcosms of international business world; both are close-knit communities; both are exceptionally successful due to their tiny size and concentration of talents. IUM boasts its cutting-edge approach to business training that combines theoretical studies of fundamental business concepts, global vision of particular fields and applied skills in specific areas.