Dr. Damyana Bakardzhieva, IUM Professor of Economics and Sustainable Development, participated in the 7th Peace and Sport International Forum on November 7th, 2013.
Dr. Bakardzhieva moderated plenary session 3 on “Economic models for long-term commitment”. The speakers in the session included Arnaud Mourot, Co-Director for Ashoka Europe, Nick Keller, Founder of Beyond Sport, and Ned Wills, Director of the Laureus Sport for Good Foundation. The panelists gave their insights on the existing economic models and identified their specific know-how, with the goal of better understanding the economic environment of peace through sport. According to the experts, the path we should follow to ensure that the peace through sport movement stands the test of time includes moving away from the “charity – beneficiary” model to a more business-oriented “selling services” and “creating marketable value” model. The essential role of training and know-how transfer was underlined by all panel participants. Furthermore, the role of the government should be strengthened in providing the proper regulations, incentives and infrastructure. Diversifying the sources of financing as a prerequisite for donor involvement was also identified as key element in ensuring the sustainability of the peace through sport projects. Additional ways of involving the traditional financial sector should be sought as well, using the loan underwriting and the bond-backing models.
The 3-day international event brought together in Monaco more than 700 influential decision-makers and high-profile opinion-leaders from world sport governance, politics, International Organizations, NGOs and the private sector, plus academics and top-level athletes from over 100 countries.