“Destination Monaco” has won the Award for the Best Marketing Campaign, ahead of Amsterdam and Copenhagen – A great award for Sandrine Camia, Director of The Convention Bureau and her Team , but also a good news for IUM. Indeed, some students worked on the digital marketing strategy of the Monaco Mice* segment as part of the MSc in Digital Marketing corporate Project.
On Wednesday, November 4th, in Antalya, Turkey, Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign. The ICCA’s « Best Marketing Award, » which is very coveted by professionals, is intended to recognize the most innovative campaign, not taking into consideration the budget allocated to it.
The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents, who had gathered in Turkey for the International Congress and Convention Association’s (ICCA’s) 53rd annual congress. This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen.
The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players.
The MSc in Marketing program specialized in Digital Marketing is designed specifically to produce graduates with advanced but tailor-made knowledge in digital marketing tools.
This program will equip you with the knowledge and understanding of both the traditional theories in marketing strategy as well as their application in the contemporary digital environment. The MSc in Digital Marketing prepares you for top-level and new marketing positions such as social media manager, online brand or marketing manager, E-commerce manager.
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* Meetings, Incentives, Conventions and Events