Mr. Christophe Kukawka explained how professional football clubs and leagues are managing their press relations and communication. He talked about issues and challenges they are facing and took two case studies as examples: AS Monaco and PSG (Paris St Germain).


MSc in Sport Business Management at a glance:

  • 2 intakes: September and January
  • 10 months of courses + internship
  • 40 US Semester credits (120 ECTS credits)
  • Various sectors of Sport Management covered: sports marketing, sports sponsorship, sports entrepreneurship, and sports facilities, among others
  • Market brought directly to learning process via company visits, conferences with experienced industry professionals such as Peace & Sport Forum, Tennis Rolex Master, Sportel and ACM (Formula 1)
  • For the specialization courses, students interact mostly with business professionals: TeamStadia, Ferrari
  • A dedicated Career Coach
  • Global networking with students and alumni from all over the world