MSc in Marketing students attended LUXEPACK
As part of their curriculum, Master in Marketing students attended the 31st edition of LUXEPACK Monaco, the premier show for creative packaging.
“Regarding our future career, this type of experience firstly helped us understand the importance of packaging. Thus, packaging reflects what there is inside the box, and should make the customers dream even before opening the product.
Secondly, we also realized that there is a flourishing industry behind these packs and boxes.”
Targeted exhibitors and innovations unveiled at LUXE PACK
Just like every year, many exhibitors have been presenting products specifically dedicated to the Wines & Spirits sector. Glass, plastic, card, paper, metal, fabric: all materials and know-how contributing to the packaging of wines, champagne and spirits have been represented. Better still,
most of the exhibitors have be unveiling their latest innovations at the show.
“During the visit at the LUXEPACK Monaco 2018, we were exposed to different types of companies specialized in the luxury packaging industry. From alcohol bottles packaging to expensive cosmetic boxes, we had the opportunity to see and experience how exactly are luxury products presented and also how those particular products are perceived from a potential customer’s point of view.”
Many brand testimonials for concrete debates
To give the professionals food for thought in a pragmatic way, LUXE PACK was keen once again this year to propose conferences and debates largely focused on feedback from the field.
“During these interesting conferences, we learned which designs and materials could be used whenever we talk about luxury packaging. It looked like we were in a real fashion show in Milan […]
It was extremely interesting to see the amount of work and passion invested in each of those luxury boxes in order to lure all possible senses.
To sum up, it is a must for Marketing students to attend such a stimulating event because it inspires creativity which is essential for marketers!”
Written by Alexandra Balouka, current MSc in Marketing student
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