Congratulations to Prof. Philipp Klaus who has won the « Marketing Science Institute’s (MSI) Top Download Award 2016 »!
The International University of Monaco is proud that Prof. Philipp Klaus’ 2015 working paper, « A Framework for Understanding and Managing the Customer Experience, » is the winner of the Marketing Science Institute’s (MSI) Top Download Award for 2016.
This annual award is given to the authors of the MSI working paper that was most downloaded in its first year of publication, demonstrating its strong interest and value to our diverse audience of academics and practitioners.
MSI is unique as the only research-based organization with an expansive network of practically-minded marketing academics from the best business schools all over the world as well as thoughtful practitioners from 70+ leading companies.
Dr. Philipp Klaus’ areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of companies. Philipp is a frequent keynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and management consultant with an active, international portfolio of Blue Chip clients from the financial services, retail, luxury goods and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behavior, best practice and business development.
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