The students from the Master of Science in International Management and the Master of Science in Marketing are embarking on a corporate project commissioned by the Prince Albert II of Monaco Foundation.

Beyond Plastic - Fondation Albert II de MonacoThe project seeks the students’ ideas on facilitating the transition of the Principality towards lowering the use of plastics, hence the plastic waste.

The kick-off took place on March 5th 2015 with a presentation on the dangers and challenges related to plastic pollution in the world’s oceans by Lise Brivot and Hélène El Missouri, project administrators at the the Prince Albert II of Monaco Foundation (FPA2).

A week later the students followed the live streaming of the international conference on “Plastics in the Mediterranean”, co-organized by FPA2.

In the closing session of the conference H.S.H. Prince Albert II announced his government’s commitment to ban single-use plastic bags starting January 1st 2016, to have all fruits, vegetables and sweets packed in biodegradable or recycled paper bags by January 1st 2019, and to ban the use of single-use plastic utensils as of January 1st 2020.

The project deliverables are expected in the beginning of June 2015 and shall include proposals for alternative packaging and for a communication campaign to accompany the new regulations. The students will work under the guidance of Sustainable Development professor Damyana Bakardzhieva and Marketing professor Hannele Kauppinen.


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