IUM professor, Dr Corine Cohen, attended the Academy of Marketing Science World Marketing Congress – Cultural Perspectives in Marketing (WMC-CPM), August 28-September 1st, 2012, Buckhead, Atlanta, GA, USA.
Six papers were peer reviewed and accepted for presentation at the conference. It was a unique opportunity to present the advancement of her research in Luxury Marketing and Management about front line topics such as Ethics, Digital Marketing, Wine Marketing, Brand Identity, Luxury Strategy, Chinese Market, and Green and Sustainability.
Corine Cohen’s paper “Sustainable Luxury: an evidence” is published in the proceedings of the conference.
Authors from almost 50 different countries submitted close to 200 competitive submissions.