Les Voiles de Saint-Tropez & Les Ailes de Saint-Tropez
Seminar is lead by Sergueï KOUZNETSOV (PhD), Professor of INSEEC Paris.
This seminar on the brand content concept in luxury sector has focused on a very popular niche of luxury sportswear. The students have discovered how the luxury sportswear brands from Mediterranean coastLes Voiles de Saint-Tropez and Les Ailes de Saint-Tropez build their identity and content through the emblematic events as well as through the story telling practices covered by different modern and traditional supports.
The students have been introduced to the concept of creation of a new brand in luxury sportswear, Les Ailes de Saint-Tropez.
During this practical seminar the students had the opportunity to consider the marketing support files of the brands, they have also conceived some samples of the products and the POS tools.
This seminar allowed the students to have better vision of modern Luxury Marketing practices in France and more specifically on the Côte d’Azur. This practical teaching is complementary to the theoretical studies of Luxury Marketing as well as of Strategic and Operation Marketing applied to Luxury sector.
If you would like more information about this program, please look on our website: www.monaco.edu
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