Mrs. Hannele Kauppinen, new IUM full-time faculty member, has a Ph.D. from the Hanken School of Economics, Helsinki in Finland (2005).
Until august 2014 she was an assistant professor of marketing at Hanken School of Economics at the Vaasa campus. Before that she had external funding for postdoctoral research, but she also worked as an assistant professor at Hanken School of Economics at the Helsinki campus. She has extensive experience in supervision and she has been teaching and lecturing in English, Finnish and Swedish in various Universities across Finland.
Hannele’s research pertains to various fields within marketing and in particular related to consumer insights and customer experiences for the means of strategic decisions. She has published refereed articles, conference papers, books, book chapters, working papers and popular writings. The publications are in English, Finnish and Swedish. In the area of academic articles in referee journals, her research cover issues within tourism and hospitality, product and service design and health and elderly care. Lately she has also been involved in such issues as evidence-based management, identity development and sustainability. Hannele has been awarded for her research, for example Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence 2011. She reviews articles for various journals on regular basis.
Hannele teaches marketing to both graduates and undergraduates at IUM by challenging the students to acquire new information and turning that information into knowledge by applying it. She believes that this knowledge is gained through collaborative learning, but also self-reflection. She encourages students to adopt a critical, analytical and holistic way of thinking as she believes that the future of business requires managers with these skills.