For the 2nd time, IUM Executive Education designed and offered a 3 day training program for CEOs and managers of leading Finnish companies.

Last week, IUM Executive Education welcomed a group of 20 CEO, Managing Drector, Senior Vice President, Director Marketing and Customer experience of leading Finnish companies as Finnair, Kone, YIT , Genelec, Snata Park or Finlandia Talo.

Executive EducationThis group came in Monaco and at IUM  as a part of a global 10 days Executive program, designed by Hanken-SSE Executive Education on Luxury Management.

The Monaco Luxury Management Program, led by Dr Marika Taishoff, examines the unique aspects of services management and marketing, with a particular focus on services in the luxury environment. Through various case studies and discussions, related to fields of hospitality, retail, wines, art, event management, gastronomy, and professional services, participants will get concrete insights on how increasing value to their customers could improve business results.

As in all the IUM Educative Education programs, on campus training sessions combined both theoretical and practical approaches through cases studies, group work and creative thinking exercises. They were completed by the testimonials of top executives, sharing their hands-on experience of premium services delivery, their best practices and current challenges: Hervé Zorgniotti, Director of Communications, Grimaldi Forum, Guy Antognelli, Deputy Managing Director of the Monaco Tourism Office, Alexandre Werhlin, Director Crea Geneve, and Enzo Visone, CEO, Silversea Cruises.


For more information on our IUM Executive Education programs, visit our website

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The International University of Monaco (IUM) is located in the Principality of Monaco, Monte-Carlo on the French Riviera.

IUM offers undergraduate and graduate degrees in business specialized in: Finance, Luxury, Marketing, Sport Business Management and International Management.

All our business programs are taught in English.


Hanken & SSE Executive Education delivers executive programs globally.

Hanken & SSE Executive Education is founded in 2005 as a joint venture of two leading Nordic business schools – Hanken School of Economics in Finland and Stockholm School of Economics (SSE) in Sweden.

They offer pioneering research and learning in for instance:

    • Finance and Accounting
    • Economics
    • Marketing and Sales
    • Leadership and Management
    • Economic law