From 25th to 27th of February 2015, IUM Executive Education designed and offered a 3 day training program for a group of 20 CEOs and Director of Marketing of successful luxury or premium brands in Scandinavia.
This group came in Monaco and at IUM as a part of a global 10 days Executive program, designed by Hanken-SSE Executive Education on Luxury Management.
The Monaco Luxury Management Program , led by Dr Marika Taishoff, examines the unique aspects of services management and marketing, with a particular focus on services in the luxury environment. Through various case studies and discussions, related to fields of hospitality, retail, wines, art, event management, gastronomy, and professional services, participants will get concrete insights on how increasing value to their customers could improve business results.
As in all the IUM Educative Education programs, on campus training sessions combined both theoretical and practical approaches through cases studies, group work and creative thinking exercises. They were completed by the testimonials of top executives, sharing their hands-on experience of premium services delivery, their best practices and current challenges: Hervé de Gouvion Saint Cyr, Director of Luxury Attitude, Guillaume Rose, President of the Monaco Tourist Authority, Xavier Rugeroni, Senior Vice President EMEA of Fairmont Hotels, Axel Hoppenot, SVP Marketing & Sales of SBM Monte Carlo, and Selvane du Mesnil, Wholesale Director of Sonya Rykiel.
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