The IUM Students (MBA and Bachelors in Communication and Entertainment Management) had the privilege to visit “La Tour Odeon,” the most prestigious and highest skyscraper in Monaco – 170 meters high- currently under construction, and rumored to host the most expensive penthouse apartment in the world.
Accompanied by an IUM alumna, Marisa Zschiesche, in charge of sales for the Odeon Tower, the students were given the tour of the tower as if they were one of the exclusive potential buyers, ending the visit in the penthouse, from which they had an impressive 360 degree view over the principality. Inside, the apartment gave them an idea of how luxurious the tower will be upon completion in January 2015.
This was a once in a lifetime opportunity for the students to develop an awareness of the quality of international luxury services offered in Monaco, and to analyze the communication strategies used.
Reported by Martin RYBAK, 1st year Bachelor in Communication & Entertainment Management