Last week, IUM shared its expertise on luxury and had the pleasure to welcome students from CREA Geneve, our partner within INSEEC Group.

As part of their curriculum, students from CREA Geneve are coming to the International University of Monaco to understand better the consumer experience in the retail environment.

To this end, the first days, Mrs. Rossella Beato, Partner, international research director, Brandvalue and IUM visiting professor, taught them “How to maximize the consumer experience in the retail environment”.

They then participated to guided visits to understand Monaco as one of the most important luxury destination: Fairmont Hotel Monte-Carlo and Thermes Marins Société des Bains de Mer (SBM).

On Thursday, they had a closer look and introduction to Hôtel Negresco’s business case by Prof. Béatrice Dogor Di Nuzzo. Group work and discussion lasted until the end of the afternoon.

The last day, they attended a company presentation held by Mrs. Juulia Sikala, Head of Sponsoring at Amber Lounge. Last but not least, Cyril Hallak, Directeur-Formateur at Christian Louboutin, talked about the concept of “The luxury Selling Ceremony: how to improve the customer experience in boutiques”.

The International University of Monaco was pleased to share its knowledge and experience on luxury with the students of CREA Geneve!

IUM shared its expertise on luxury


Interested in our MSc in Luxury Management program or by our expertise on luxury, please visit our website

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These Master of Science programs are also designed to fulfill the needs of luxury brands looking for the next generation of international leaders. Luxury has become a global and highly competitive business. Evolving between a long tradition and constant innovation, luxury brands are looking for highly talented, innovative, and global managers that can create added value.

In the MSc in Luxury Management programs, we seek students who are passionate about a specific luxury sector or brand – and who are willing to make the effort to go beyond the surface, beyond the alluring and dazzling images that only capture the visible part of the luxury iceberg.