Sixty enthusiastic students were excited about the Harvard style case discussion of the Dutch Flower Cluster by partner Prof. Fred van Eenennaam of The Decision Institute and Prof. Ingo Böbel of the International University of Monaco.

Prof. Ingo B

öbel quoted: “The discussion was really dynamic, insightful and mind opening! This was one of the best lectures we ever had in our MBA-MOC-Program.” The students attended either prof. Porters MoC Course or the Master Luxury Goods and Services at the International Univeristy of Monaco. The latter focuses on the characteristics of today’s luxury consumer and market.

The Dutch Flower Cluster Case, although written to examplify internationalization of clusters, fitted perfectly in this master on luxury goods.

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