The MSc in Marketing specialized in Digital Marketing program is designed specifically to produce graduates with advanced and tailor-made knowledge in digital marketing tools. This MSc program is suitable for anyone. It does not require previous studies in marketing nor professional experience in the field of marketing or social/digital media.

This program will equip students with the knowledge and understanding of both the traditional theories in management and marketing strategy as well as their application in the contemporary digital environment. The MSc in Digital Marketing prepares our students for top-level and new marketing positions such as social media manager, online brand or marketing manager, E-commerce manager.

MSc in Marketing specialized in Digital Marketing

“In today’s competitive society, we need to differentiate ourselves from others in order to stand out. From corporations to individuals, the power of the online technologies and social media cannot be avoided. Web 2.0 changed us. In the premises of the Internet, we used it as a tool. Today, we are not only using it as a tool, we are becoming an integral part of it. As a consequence, there is a need to update and migrate through these powerful web tools and applications and adopt them on a personal and professional level. After earning my Bachelor degree of Science in Business and Administration, I directly applied for the Master in Marketing specialized in Digital Marketing at IUM. This program provided me with a quality business education. I really enjoyed the fact that we had both academic and professional courses. We were also lucky to go to London for a Business Trip where we visited very famous companies and startups such as Facebook and Google. If I have something to tell you: Put your future in good hands – #1 your own – #2 those of IUM. I truly believe that this specific Master will deliver tangible business benefits and provide you a concrete added value. “

Vaiana, French, current MSc in Marketing student, specialized in Digital Marketing



If you would like more information about our MSc in Marketing Program, please look on our website:
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