Seven of the MSc Marketing students traveled to Geneva to attend CREA Geneva’s 7th edition of Digital Day.
For the past seven years, Digital Day has brought together a mixture of creative individuals in the fields of marketing, communications, and digital. A day of, “learning from people who do it well,” as Toto Ellis, Head of Strategy for DROGA 5, said at 2015’s edition.
“Digital Day combines high levels of academic knowledge complete with expertise from the field,” said Marjorie Bertschy, Director of MSc in Marketing at the International University of Monaco. “The mixture of academic and pro is what makes the difference for students.” The collaboration between IUM and CREA provides practical teaching and allows students to be immersed into the world of digital expertise during Digital Day and additional courses at CREA Geneva.
Day 1 – Philippe Deltenre, Digital Strategy Director at IPG Media Brands, professor at IUM and guest lecturer for CREA Geneva, was among the speakers. “The students were really happy because Philippe goes outside of the box, he is really professional and puts students in high-level professional conditions”, Bertschy enthusiastically explained. Philippe attends conferences all over the world and he shared his learnings with students during a private course on digital trends to IUM students who attended at this year’s conference.
Day 2 – Transformational Digital was this year’s trend, focusing on how businesses and entrepreneurs can approach it, explained René Engelmann, Director of CREA Geneva and development of the INSEEC Group in Switzerland. This wasn’t your average conference, striving to spark student’s imagination through creativity and innovation, CREA’s Digital Day goes above and beyond, and we mean that quite literally. Jokke Sommer, Wingsuit proximity flyer and creative content developer, was among the speakers. You may ask what does he have to do with CREA’s Digital Day? Through Jokke’s visually packed and energetic presentation he explained how digital helped him develop the sport of wingsuit flying.
The double use of digital allowed him to transmit content and helped him develop business, creating a buzz that ended up attracting a sponsorship from Red Bull, a brand associated with extreme sporting.
“What I like most about Digital Day is that it combines all the aspects of digital, bringing together specialists, industry influencers like Jokke, and networking opportunities. Covering the total digital industry and helping students understand where they want to work and the endless opportunities they have,” Marjorie Bertschy, explained. “It is not just a technical learning experience but also cultural, students from Geneva have a completely different way of thinking, how to work with others is another invaluable experience for students.”
Day 3 – The day started off with breakfast with CREA’s MSc in Digital Marketing students, who work and study during their program and have a real professional perspective, which they shared with IUM students.
Afterwards, an educational session, Digital Therapy hosted by Cédric Rainotte, covered the latest developments and trends in the digital landscape. Rainotte created Digital Therapy for traditional advertising agencies and describes it as “speed learning,” covering an array of digital media including mobile, social media, and analytics.
Digital Day 2016 was a success, bringing together 400 like-minded professionals. A Master’s in Management at IUM is filled with exciting events like Digital Day and provides opportunities for students to land careers with brands such as Ferrari, Ogilvy & Mather UK, L’Oreal US, Proxicom, Sisley, and Jimmy Choo.
Written by Maximilienne Acquarone, current Bachelor in Communication student
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