Highly Commended Paper Award for Personnel Review
From September 5th to 7th, Annalisa Tarquini, MSc in Luxury Management program director and DBA student at the International University of Monaco (IUM) attended the 31st Annual Conference of the British Academy of Management (BAM 2017) hosted by Warwick Business School, UK.
For the 1st time, she presented her research paper entitled “The Attractiveness of Luxury Craftsmanship as a Career Path” which was awarded 3rd best paper in the Human Resource Management session. This paper is co-authored with Prof. Hans Mühlbacher, professor of Economics and Director of the Doctorate program at IUM.
Linking local heritage and traditions with excellent skills craftspeople are essential for the success of luxury brands. Adolescents who have to make vocational decisions are more interested in pursuing status driven, socially visible careers than becoming a craftsperson. The luxury industry faces a major challenge of recruitment. Despite the importance of craftsmanship and the decreasing number of youth interested in luxury craftspeople careers, there is no research on the factors influencing adolescents´ career aspirations towards luxury craftsmanship. To fill the gap this research applies Social Cognitive Career Theory, semi-structured interviews with luxury craftspeople and teachers at professional schools, and a field experiment with 7th grade students in luxury fashion and accessories districts of Italy. Results of Partial Least Square and Necessary Condition Analyses show the essential drivers of job selection tendency. Fuzzy-set Qualitative Comparative Analysis reveals configurations of treatment, context, beliefs, and job attractiveness perceptions sufficient for selecting the job of a craftsperson.
Ms Annalisa Tarquini has worked in the luxury sector over the past 15 years. Her expertise is varying from being a top recruiter for luxury brands to a direct career department in luxury goods and services industry. In particular from 2005 to 2008 she worked as a recruitment manager in the HR Department of Fendi, part of the LVMH Group.
She has been the Director of Master of Science in Luxury Management Programs since 2010 and she is currently doing her Doctorate diploma in the field of Luxury management at IUM.
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