Welcome to Dr. Petrescu, professor of Marketing
Dr. Maria Petrescu obtained her Ph.D. in Business Administration and Marketing from Florida Atlantic University and an […]
Research Series #3: Moving the Customer Experience Field Forward
Introducing the Touchpoints, Context, Qualities (TCQ) Nomenclature
![Moving the Customer Experience Field Forward - Dr. Phil [...]
</p srcset=](https://www.monaco.edu/wp-content/uploads/2020/04/Philipp-Klaus.jpg "Moving the Customer Experience Field Forward - Dr. Phil Klaus")
Research Series #2: Impact of the Acquisition Method
The impact of the acquisition method on the annual reports of target companies
A paper by Campa and Hajbaba shows that the payment method used in financing an acquisition has an […]
Research Series #1: Organizational Citizenship Behaviors
Unraveling the relationship between role overload and organizational citizenship behavior: A test of mediating and moderating effects
IUM offering exclusive Yachting Research Insights
To their Partner of the Monaco Yacht Cluster (MYC)
Monaco, May 13, 2020
