From May 17th to the 19th the second floor of IUM was in turmoil!

Some seventy 3rd year bachelor students were very busy running virtual companies using Micromatic (business simulation game): a computer-based model that simulates small manufacturing companies.

Before graduating, all our Bachelor in Business Administration students spend three days in the driver seat of virtual companies that they have to manage over a period of three years. Thanks to this business simulation game they learn first-hand all the interconnections among the different business functions typical of real companies. In particular, they have to develop and implement financial, operational and marketing strategies and handle the consequences of their decisions.

Under the supervision and guidance of Professors Audrey Aslanoff and Alessio Castello, working in teams, students can use complex techniques such as stochastic models, present-value analysis, information systems, and linear programming to aid their decision-making.

Moreover, since the teams themselves set the competitive environment, no optimum solution exists. Each play of the simulation is different, and the results will vary greatly depending on the background and level of the players.

Last step in the experience is a shareholders’ presentation: all virtual companies have to present what they did and the results achieved in a plenary session; the audience is asked to play the role of shareholders having invested in the virtual companies: an excellent exercise to prove the solidity of the strategy chosen and implemented!

Business Simulation - Bachelor in Business Administration

An end of simulation cocktail was served on Thursday late in the afternoon: a much deserved moment to relax and cheer after such an intense experience!


Interested in our Bachelor in Business Administration program, please visit our website

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The IUM Bachelor program gives you a strong foundation in international business (economics, finance, marketing, communication, mathematics, Information Technology, to name a few) that will grant you a competitive edge when you start your career.