In the core courses students examine a broad variety of subjects that will allow them to :
- UNDERSTAND THE FORCES THAT INFLUENCE THE FAST-EVOLVING MULTIBILLION DOLLAR SPORTS INDUSTRY
- DEVELOP CONCRETE MANAGERIAL SKILLS AND COMPETENCIES
- ACQUIRE SPORTS-RELATED SKILLS NECESSARY TO TAKE ON VARIOUS CAREER OPPORTUNITIES IN THIS INDUSTRY
Core courses focus on the theoretical and functional keystones of the sports industry, such as communication, operations, accounting and financial management, and the legal environment. As such, core courses include Fundamentals of Financial and Managerial Accounting, Multinational Firms in the Global Economy, Public Relations, Strategic Marketing, Organizational Management & Leadership, Project Management and Brand Management.
On successful completion of the core courses, master students will choose specialized courses to further develop key topics, aspects, or functions of the sports industry. This allows participants to relate certain theoretical aspects of the curriculum to real-world issues and better shape future career goals and directions. Specialized courses include Sports Marketing, International Financial Management, Sports International Governance and Organizations, Overview of the European Football Industry, Sport Project Management, Sports Olympism and Contemporary Issues, Principles of Sports Law, Wealth Management in the Sport Industry, Overview of the Motorsport Industry and Sports Events and Venue Management.