The curriculum combines state-of-the-art classes in marketing with a broad and holistic understanding of marketing in general and luxury goods and services marketing in particular.
The program provides such courses as Luxury brand management, Strategic Luxury Marketing, Business Models & Transformation, Trends in digital & Social Media, Consumer behavior and Luxury customer experience. You will also develop your skills needed to excel in a leadership position in marketing.
Further, for the means of strategic marketing decisions, all courses provide insights to market research, luxury goods & services and sustainable perspectives, and off-line and on-line aspects.
By completing the master’s degree in Marketing, you will be able to:
Display a thorough understanding of advances in marketing science in order to pioneer the latest marketing tools and take advantage of consumer trends.
Demonstrate ability to critically analyze the international business setting and build innovative, customer-oriented marketing strategies.
Communicate effectively and professionally.
Have a global perspective and be able to work in and adapt to a multicultural setting and to foreign cultural behaviors.
Understand the importance of ethical, responsible and professional behavior.
Demonstrate skill in working collaboratively in achieving the shared objectives of a group.
Robert Langereis, Dutch,
MSc in Marketing 2015
Digital Marketing Manager, FIXICO, The Netherlands
I believe that the major outlines and strategies used for traditional marketing are still valid for digital marketing. However, digital requires marketeers to think even more “outside the box”. At IUM, creativity is highly valued. And as a marketing specialist, in my opinion, this is how you can differentiate. You can learn all the frameworks in the world, do your SWOT analysis and know Kotler and Armstrong by heart, but this doesn’t make you a good marketeer. It is thinking creatively and differently, doing something new, inspiring, sizzling and awesome. Because, in the end, that’s what it’s all about: adding unique selling points to products and services through creative marketing. IUM taught me this!