E-Learning Solutions to Drive your Digital Business Transformation
MSc in Marketing students have the opportunity to take LEARNING SEVEN CERTIFICATION, offered by CREA Geneve of INSEEC Group
LEARNINGSEVEN is a cutting-edge training in Marketing blending on-line and face-to-face workshop. The programme’s overarching objective is to build and reinforce marketing skills, empowering professionals to grasp the boundless opportunities offered by today’s fast changing digital age.
This program has been designed by marketing experts and developed in partnership with digital industry leaders including Facebook, Google, Instagram and YouTube.
The ‘Marketing in a Digital World Certification program’ consists of an eLearning program composed of 7 modules, totalling 30h (+ 20h recommended to deepen with additional course materials) and a one day face-to-face expert workshop designed by marketing experts and digital key though leaders. It delivers a professional certification.
7 Modules Program
STATE OF THE DIGITAL WORLD to explore the consumer’s new playground and the way they interact with brands.
MARKETING FUNDAMENTALS to build on the essentials of marketing to shape your brand success in the digital world.
STRATEGIC PLANNING to get inspiration and learn how to drive your brand, communication and media planning in this ever-changing environment.
TARGETING & DATA to seize the new opportunities of targeting approaches to reach your audience.
FORMATS to benefit from the key digital formats to engage with your targeted consumers in a relevant and powerful way.
PLATFORMS to deep dive into the leading platforms and build your brand presence, where your consumers are spending most of their time
MEASUREMENT to delve into the measurement landscape and leverage its tools and methods.