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IUM professor of project management in the Master in Sports Management programs, Mrs. Serena Borsani, currently spearheads a fantastic fundraising event.
Founding partner of Sport2build, an independent and apolitical NGO located in Italy which aims at empowering unprivileged children and youth using sport as a tool for social and behavior change, Serena will be in charge of all media & communication aspects relating to this 8,000 km journey which will bring one cyclist from Lusaka to London via Tanzania, Kenya, Ethiopia, Sudan and Egypt.
Matteo Sametti is expected to reach London at the end of August, in time for the Olympic Games!
Sport2build seeks to raise funds to establish in new school in Zambia. To follow the journey please go to www.facebook.com/sport2build.
About Mrs. Serena Borsani:
“Sport is a very powerful tool but is not a magic box, it is a neutral box that must be filled with the right ingredients to achieve the expected result considering the context and the need”.
Sport has always been one of Serena’s passions. She was a strong member of her swimming team since a very young age, a talent which developed from 1996 into her professional career as a triathlete.
Just a year later she completed her Master degree in Economics from the University of Sacred Heart in Milan.
She managed to combine her commitment to triathlon with ability to reach out to disadvantaged youth through vocational training. Her experience in teaching highlighted the many faults of formal education to deliver to the most vulnerable and the idea that sport could be the missing link began to develop.
“Each person has a talent and good qualities. Sport and recreational activities can help in discovering and developing it”.
In 2006 she moved to Zambia where as a Project Coordinator Assistant she successfully achieved the sustainability of the vocational school and the production units of St. Ambrose Trade Centre.
Her belief that sport could be used as a tool for social change and development encouraged her to research on the role of sport in trauma healing within the process of peace and reconciliation as her final dissertation for the Master of Arts in Human Rights and Conflict Management at Scuola Sant’Anna in Pisa using her experience in Kenya as Project Assistant with IOM after the post election violence as case study.
Since 2009 she is the successful Project Coordinator of a EU co-funded project in the rural area of Chikupi in Zambia, where a vocational school for the most vulnerable youths and dropouts is associated to the establishment of income generating activities to ensure the self-sustainability of the school.
Aware of the fundamental role of sport as tool for social change, community and child development, she has been organizing since 2006 the Never Give Up running circuit and the Never Give Up Football League in which more than 2000 children and youth take part every year.
She collaborates with Scuola Superiore Sant’Anna in Pisa, Italy, with some Sport for development and peace lectures well combining theory with practice.
