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Master in Luxury Goods and Services

Program Objectives Program Design From Theory... Careers & Corporate Relations

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Why a Master in Luxury Goods and Services?

The global luxury industry has never been so diverse. Today’s luxury professionals must possess the capacity to evolve; they require an international outlook and an acute knowledge of this complex and discerning marketplace.

The Master in Luxury Goods and Services is an ideal course for students interested in acquiring a managerial or entrepreneurial expertise. The program is built in order to develop hard skills but also the soft skills necessary to enter in the luxury business.

Merging strategic thinking with corporate creativity. The program integrates rigor and intellectual scope, vital to successfully understanding the high-end market. It focuses on how the luxury industry interacts with the economic, cultural and technological environments of the twenty-first century, the characteristics of today’s luxury consumer and the resonances generated by high-end goods and services.

Exploring the current and on-going challenges facing the wider luxury sphere. The MLUX program seeks to produce imaginative practitioners able to apply their business knowledge and creativity from across specific industries.

Integrating project-based and practical learning. Based on an industry-specific perspective, the MLUX utilizes case studies, project-based learning and professional immersion to demonstrate a visionary approach to the world of luxury.

Bora Qesja, Albanian, MLUX 2011 Assistant Product Manager in L’Oreal, Italy "I consider my experience at IUM as something unique and unrepeatable from both a professional and human aspect. It represented a big opportunity to not only amplify and deepen my knowledge of the luxury business but to also learn how to confront myself with the complex problems met in a working environment. I expanded my professional network via several visits made to luxury companies and made friends for life."

The Masters in Luxury Goods and Services is a program based on an industry-specific perspective designed to give future graduates a leading edge in this highly competitive field.

The program is an intense full immersion into general luxury business management subjects enabling students to be prepared to face and solve different issues of strategic planning and luxury portfolio management. It introduces students to the operational, financial, marketing, and product issues that impact strategic and business decisions in the area, while providing a focused insight into the wider traits of the industry.

The Program at a glance

   A very diverse student body, in term of backgrounds, interests, and nationalities

   Strong international links in many different luxury industries

   Lasting partnerships with international major players supporting the program with lectures, and career opportunities

   Many group activities enabling students to develop a team work spirit

   Presentation skills practice throughout the year

Some of the core courses offered

* Introduction and Overview of the Luxury Sector
* Accounting & Financial Management in the Luxury Industry
* Luxury Service
* Luxury Communication & Media Planning
* Human Resources in the Luxury Industry
* Luxury Consumer Behavior
* Industry Competitive Analysis
* Marketing of Luxury Goods & Services

Some of the Master Specialization Courses

* Luxury Distribution
* Luxury Legal Environment
* Fashion/Watches & Jewelry Seminars
* CRM and Data Base Management
* Luxury Boutique & Performance Indicators
* Strategic Forecasting & Budgeting
* Supply Chain Management
* Managing the Luxury Brands
* Luxury Product Development
* E-luxury
* Capitalizing the Luxury Venture

A Professional Immersion (6-month Internship) is also included in the curriculum.

• Full MLUX Course Descriptions

To Practice...

Exchange your thoughts to inspire new ideas

The MLUX programs ensure that curriculum matches the luxury business standards by working with luxury industry players.

The interaction with these companies goes through several possible activities:

Professional guest lecturers and series of CEO conferences (Chloé, Bulgari Hotel, Façonnable, JWT, Parmigiani, Mauboussin, Gucci, Fraser Yachts, Wally, YSL, Sergio Rossi,…)

Attending the most important events and fairs linked with the Luxury world (Car show in Geneva, Monaco Yacht Show and Luxe Pack in Monaco, TFWA in Cannes, Fiera del Mobile in Milan, International Jewelry Show in Valenza, Luxury Briefing conference in London…)

Field trips are organized yearly to further reinforce understanding of professional expectations. Students visit major firms or industrial plants in European capitals having the chance to go straight to the main source of the information.
Some of the companies visited: Valentino, Kenzo, L’Oréal, Acqua di Parma, Hotel de Crillion Paris, Bulgari, Gucci, Ermenegildo Zegna, Safilo, Lungarno Collection Hotels, Fendi, Bulgari Hotel, Rossi Moda, Polo Ralph Lauren, Christian Dior Jewelry,…

Employer Branding presentations inviting HR managers interested in communicating on the company’s values and business results and in recruiting our students.

Career Opportunities

In addition to providing students with both the technical and soft skills that the luxury service oriented industry required, the program prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications, general management, finance and operations.

As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the hospitality and event industry recruiting institutions. Students can explore career opportunities in a wide range of business functions and can connect with a number of recruiting firms.

By being located in Monaco in the heart of the French Riviera where numerous events take place and luxury hotels are located, students have the opportunity to move their first steps into the industry.

Some of the companies where IUM MLUX Alumni have interned or are still working:
Lanvin, Louis Vuitton, Fendi, Salvatore Ferragamo, Harry Winston, Bottega Veneta, Gucci, Tiffany, Swatch Group, Chanel, Ralph Lauren, Tourbillon (Swatch Group), Campari, Fabergé, Dior, Emilio Pucci, Paco Rabanne, Façonnable, Chalhoub Group, Valentino, Ogilvy Public Relations, L’Oréal, Cartier, Fraser Yachts, Quintessentially, Burberry…

Aliza Sharfe, Canadian, MLUX 2009 Customer Experience Specialist at Chanel, USA "The MLUX program at IUM offered me an exceptional educational experience. The small class size, international student body, and location in Monaco provided an ideal environment for graduate studies in the business of luxury. The program balanced academic content with practical experience; through my internship placement, I later secured full-time employment in my area of interest."