• Presentation
  • About Us
  • Accreditation
  • International Memberships
  • International Partnerships
  • Faculty & Research
  • Staff
• ENGLISH
  PROGRAMS
  • English as a Second Language (ESL)
  • TOEFL Test Center
• BACHELOR
  PROGRAMS
  • Bachelor Programs
  • Bachelor in Business Administration
  • Bachelor in Communication & Entertainment
  • TOEFL Test Center
• MASTER
  PROGRAMS
• MBA
  PROGRAMS
  • MBA Full-Time
  • Executive MBA Online
  • Pre-MBA
• DOCTORAL
  PROGRAM
  • Doctoral Program
• Career &
  Corporate Relations
  • For Students
  • For Companies
  • For Alumni
• Student
  Life
  • Student Life
  • Academic Information
  • Library
  • Housing
  • Insurance
  • Visa/
    Residency Card
  • Student
    Association
  • Student
    Guide
  • Living in
    Monaco

Master in International Sport Business Management

Program Objectives Program Design From Theory... Career & Corporate Relations

+ Application process
+ Download the brochure
+ Tuition fees

Why a Master in International Sport Business Management?

The global multibillion dollar sports industry has experienced, formidable and sustained growth since the 1990s. This phenomenon is due in part to various factors including societal changes (people’s aspirations for a better and healthier lifestyle), the emergence of a culture based on the admiration of modern-day athletic heroes, and the growing importance of sports marketing and TV rights for corporations.

The multiplication of international and national events including Olympic Games, World Championships and alike, generates enormous public attention but also millions of dollars in revenues each year. Opportunities are virtually limitless in the sports industry, however, risks and abuses also exist, such as those brought by doping, excessive gambling, and sport clubs’ disproportionate use of financial debt.

IUM’s Master in International Sport Business Management prepares participants for a variety of positions in the industry. The program equips students with solid skills and competencies but also with the ethical values to become responsible business leaders.

The program is designed to provide students with a solid understanding of the factors that influence the fast-evolving multibillion dollar sports industry.

In addition, the program has been conceived to provide students with the necessary skills and competencies to become successful global business leaders.

Core Courses

All master students need to complete the core courses. In a series of compulsory courses students examine a broad variety of subjects that will allow them to i) understand the forces that influence the fast-evolving multibillion dollar sports industry, ii) develop concrete managerial skills and competencies, and iii) acquire sports-related skills necessary to take on various career opportunities in this industry. Core courses focus on the theoretical and functional keystones of the sports industry, such as communication, operations, accounting and financial management, and the legal environment.

Electives

On successful completion of the core courses, master students will choose and enroll in electives to further develop key topics, aspects, or functions of the sports industry. This allows participants to relate certain theoretical aspects of the curriculum to real-world issues and better shape future career goals and directions.

• Full MISBM Course Descriptions

Professional Immersion

The professional immersion module consists of a series of seminars, guest lectures, and field trips and culminates in an internship or a research thesis. More specifically, during the academic year, students will have the opportunity to examine, discuss, or be exposed to contemporary issues and topics through seminars, guest lectures and conferences, firm and educational visits and supervised field projects. These issues and topics will include in particular drug and doping prevention, violence and racism around sport events, sport tourism, action sports, and disabled sports. These events will allow students to engage in constructive dialogues with business practitioners, consultants, or industry experts.

...To Practice

At the end of the academic year, students will have the opportunity to engage in a six-month internship and get professionally immersed into local, non-governmental, governmental, or international private organizations.

This work experience can serve as a spring board for accessing attractive job opportunities. IUM and the INSEEC Group have separately developed extended networks that together represent for students invaluable resources for both personal development and career advancement. Alternatively, students may complete a research thesis (on a subject that matches the student’s career interests or one of the program partners) during which they work under the guidance of an academic advisor.

In addition, throughout the academic year, students work in partnership with the Career Services Office as part of IUM’s commitment to helping each student realize his/her career potential. These activities include training for resumé enhancement, marketing techniques, mock interviews, or personal assessment. Career events and services include in particular the Career Days and the preparation and publication of CV books for hundreds of recruiting firms and partners.

Career Opportunities

The program prepares participants for career opportunities in a wide range of business functions including sales and marketing, communications (including fund-raising or sponsorship), general management, finance, and operations. As a result, graduates will be prepared to take on international assignments and satisfy the growing needs of the sports industry recruiting institutions, whether public or private.



As such, graduates will consider some of the below opportunities:

• Sales and Marketing
• Communication, Sponsorship, Broadcasting, Sports TV Rights
• Sports Betting
• E-marketing, Management of Information Systems
• Management of Event and Sports Facilities
• Management of Small & Non-for-profit Organizations, Clubs, and Sports Associations
• Sport Agent, Financial Advisory
• Human Resource Management, Talent Development and Coaching, and so on

Recruiting institutions and networking

Participants not only benefit from IUM/INSEEC’s networking perspectives but also take advantage of IUM’s location and quality of his faculty. By being located in Monaco, where numerous sports federations are headquartered (e.g. IAAF) and where internationally recognized sport events take place (e.g. Formula One Grand Prix, Herculis Monaco, Champions League, or Monte-Carlo Rolex Masters), students have the opportunity to consider and seize rewarding job offers.

For instance, IUM organizes and hosts throughout the academic year numerous events and training seminars that allow students to meet and interact with recruiters, market themselves and effectively prepare to seize career opportunities (e.g. Career Services).

In addition, already in the classroom, students interact with instructors who often are business consultants, giving them a concrete and inside look at the sports industry.

Lastly, students can explore career opportunities in a wide range of business functions and can connect with a large number of recruiting firms which are part of the IUM/INSEEC Group’s network as shown below:

• Monaco Formula One Grand Prix
• Monte-Carlo Country Club
• Monte-Carlo Rolex Masters
• Laureus World Sports Award
• Herculis Monaco Samsung Diamond League
• Herculis Perche Tour
• Puma AG
• Easy Bike
• Frasia Golf Training Center
• Geox
• Sportfive France
• L’Equipe
• Reebok France
• Betclic France
• PSG
• Pass For Sport, etc.