The Bachelor in Communication & Entertainment Management at a glance
Combined theoretical and practical approach
Possibility to study at one of our partner Universities in Americas, Asia or Europe
All courses are offered in English
Unparalleled student diversity, 50+ nationalities
: IUM's Bachelor in Communication & Entertainment Management and Sup de Pub's SPCOM Bachelor
Why a Bachelor's degree in Communication & Entertainment Management at IUM?
IUM Bachelor’s program in Communication and Entertainment Management (BECOM) offers students dual expertise from both the IUM Business School and Sup de Pub, a renowned advertising partner school.
This undergraduate program gives practical courses in communication and entertainment management, and a deep understanding of how these areas function. BECOM bachelor’s degree provides students with a solid grounding of both managerial skills and industry specific knowledge. The ultimate goal of this bachelor’s program is to equip students with a core body of business concepts, in addition to specialized training in communication and entertainment management.
Our all-round business education allows students to start their career with various positions in advertising, online marketing, graphic design, public relations, event management, entertainment, social media and other spheres of communication. This undergraduate program’s specialization in entertainment management concerns various industry areas such as cinema, video games, TV and event management.
Thus, BECOM bachelor’s program participants gain hands-on experience through theoretical and practical training.
The versatile business education in communication they receive from IUM gives them a considerable advantage on the job market.
Alina Lawrenz, German, current Bachelor in Communication and Entertainment
IUM’s international student body helped me connect with students from different personal as well as cultural backgrounds. It is highly interesting to work within an international group since everyone will have a different point of view which makes the group work motivating and fun - the results are exceptionally remarkable.
The small class size make it possible to understand the subjects clearly. Another advantage of being part of the IUM student body is definitely the worldwide agreements. IUM made it possible for me to experience a semester abroad, which helped me fulfill my personal goals and brought me a step closer to the person I want to become in life.
Some of the Core courses offered in the Bachelor in Communication & Entertainment Management Program:
Video Montage and Film Production
Introductory course to the world of media production and all its stages. Students will have acquired the basic skills to produce a short video from its conception to the final stages of Post-Production.
Law of Information and Internet
This course aims at describing the present status of legal regulation concerning economically relevant aspects of information and communication. It covers elements of international regulation that it compares with national legal systems, mostly U.S. and French, while also using examples from other jurisdictions. In particular, the course introduces into the law of intellectual property (patent, copyright, trademark, trade dress, and trade secret) as a part of economical law that regulates use of information and into the law of communication, both classic and contemporary, thus encompassing mass media (printed press, broadcasting, cinema), advertising and the cyberlaw (law of internet).
Introduction to International Business and Management
This module provides an introduction to the business curriculum. It gets students acquainted with basic management process, concepts, techniques and tools, as well as various functions like marketing, human resource management, accounting and information technology, within the general and competitive environment of business. Research, preparation and presentation of oral and written reports enable the students to relate the studies areas to current events.
The introduction of important ethical theories and moral traditions covering a broad range of moral dilemmas facing society and the world today. Designed to give each student the opportunity to stimulate his/her moral imagination while wrestling with the problems of applied business ethics, whether personal or professional. Having these theories in mind, the student will then be allowed to discern which theories are likely to subsist in these times of crises.
This course provides an introduction to the role of law in society and the legal systems within which business organizations operate. The course focuses on Anglo-American law. Specific topics include sources and classifications of law, intentional torts, negligence, product liability, contracts, agency, corporations, and other forms of business organization. Students will learn ways to differentiate the various organizational models that legal constraints impose, and develop an understanding of the critical importance of the legal environment when conducting business – especially in the global context.
Academic Communication: Research and Report
This course covers research and communication skills (reading, writing, listening and speaking) appropriate for academic study.
This class will teach the skills and techniques necessary to enable students to feel relaxed in the spotlight. The focus will be on confidence building, improvisation techniques, critical thinking and using body language effectively to help students to feel more confident in any situation, ranging from public speaking, selling oneself or selling a product or being in any unfamiliar situation.
Ideas, Contexts and Culture
This course provides students with the opportunity to explore the broader contexts in which International Business operates covering the creative, philosophical, political, spiritual and ideological endeavours that influence human behaviour. The course is cross-disciplinary in nature and allows for a multi-dimensional approach.
Communication for Business
This course, which also includes speaking skills, focuses principally on communication for a range of purposes in an international business context, e.g. letters, emails, CVs and job applications. The course highlights the need for fitness for purpose by matching objectives with the needs of the audience. Case studies will be used throughout the course. Students are encouraged to work collaboratively and will refine their research skills by writing a report which they will also present in class.
This course is a broad survey of the microeconomic theories and policies. Emphasis is placed on the fundamentals of economic organization, the theory of supply and demand, price elasticity, consumer choice and utility theory, theory of the firm and production theory, perfect competition, oligopolies and monopolistic competition, uncertainty, risk, and game theory.
English for Academic Purposes
The overall objective is to develop students’ confidence in English language, to ensure students continually practice and communicate in English. They will be exposed to different topics and subjects relating to various areas of English allowing them to build their vocabulary and ability to communicate in various situations. Students will focus on expressing themselves, their ideas and opinions through presentations, group work, paired work and topical debates. Students will continually work on, and be made aware of the importance of pronunciation, intonation, stress and voice projection. Students will be exposed to a range of authentic materials; newspapers, magazines, news reports, as well as secondary materials. They will have the opportunity to contrast various writing styles and various speaking styles. Tasks will be centered on the comprehension of various reading and listening materials and student’s ability to summarize, challenge and analyze various views and opinions expressed in these materials. The main objective is to enable students to improve written accuracy paying particular attention to formal language and the vocabulary used in academic writing. Students will be asked to produce short essays on current issues, as well as essays relating to their university discipline.
Practical oriented, this course provides students with the knowledge necessary to evolve independently into the Photoshop work area. During the class, students will learn the technical vocabulary necessary to understand the functions of the software. We will start to build a graphic culture as “being creative” does not mean to only master a graphics and publishing software, but to also understand fonts, colours and layout issues. Each lesson will focus on specific issues such as photo corrections, typographic design, colours and how to create a billboard. We will explore as well the graphics world from both a print and web prism through tutorials.
WebDesign & Web Development
This course provides students with the general knowledge necessary to manage efficiently a Web Project. The class combines both theory and practice by learning the history of the internet and using HTML code, CSS and Content Management System such as Joomla or WordPress. A short introduction to Search Engine Marketing will also be done. Each lesson will focus on specific issues.
Please note that this list is not exhaustive and subject to change
Some of the electives offered in the Bachelor in Communication & Entertainment Management Program:
Chinese Elementary Level 1
This course, designed for students without any Chinese learning experience, is devoted to the training of the basic communication skills. It aims to provide beginners with a fast and efficient approach to the general needs of daily communications. The course introduces about 150 characters and some essential topics such as greetings, asking for help, making phone calls, hobbies…The cultural windows invite students to discover this fascinating civilization with thousands of years of history. Through recorded videos, students can revise each lesson outside classes.
Chinese Elementary Level 2
This course, designed for students with at least 30 hours Chinese lessons, is devoted to the training of the basic communication skills. It aims to provide beginners with a fast and efficient approach to the general needs of daily communication. This course continues to introduce another 150 new characters. More topics such as jobs, expression of time, shopping…will be developed. The “cultural windows” invite students to discover this fascinating civilization with thousands of years of history. Meetings with Chinese artists and representative are planned.
Globalization is almost universally predicated as inevitable, necessary, conducive to efficiency and economic well-being and unstoppable. It has become a buzzword for leaders in business and politics alike. This course explores globalization in its various dimensions- economic, political, cultural and so on and enables students to deepen their understanding of the concept and its impact on business, society and the individual.
Introduction to Consumer Behavior
The dynamics of human behavior and how it relates to decision making, through an in-depth view of the many factors that influence the consumer’s decision making process, including personality, social groups, culture, values structure, perception, and learning. The course material is related to the development of consistent marketing strategy through lectures, cases and readings.
Culture and Video
The course will examine films and their culture. Films are cultural artifacts. Like music, tools, books, and a million other things they can help us understand how a group of people live -- what matters to them, how they express their feelings, how their society is organized, and so forth. But as with other cultural artifacts, fully understanding a film requires some prior knowledge of the culture that produced it, as well as some general skill in what has come to be called "visual literacy.
Job Search Techniques
This course introduces the ideas about career paths to students with, mainly, little knowledge of the world of work. The course prompts a certain self-reflection – about interests, motivations, and abilities, especially interpersonal skills – leading to an initial vision of their future and/or of the pragmatic next steps. Students are encouraged to research and understand the practicality of alternative career paths: industries, roles, and organizations. Students are also encouraged to develop their network to improve the job search and application process, in which they are assisted by lectures and workshops on all aspects of the application process: CV’s, cover letters, ‘Thank you’ letters, interviews, assessment days.
It focuses on basic structures and vocabulary for elementary communication. This course will help you to acquire a little more autonomy with French language to use it in daily basic situations.
Fundamentals of Social Psychology
Fundamentals of Social Psychology is an introduction course that gives an overview of the field which studies the behavior of individuals in social contexts. It covers social perception, sensation, cognition, motivation, emotion, attitudes, behavior, interpersonal attraction, personality, and social influence on individual behavior and group dynamics.
Fundamentals of Developmental Psychology
Developmental psychology, also known as human development, is the scientific study psychological changes, emotional changes, and perception changes that occur in human beings over the course of their life span. This course will examines change across a broad range of topics including motor skills and other psycho-physiological processes; cognitive development involving areas such as problem solving, moral understanding, and conceptual understanding; language acquisition; social, personality, and emotional development; and self-concept and identity formation.
Italian Elementary I
This course gradually introduces beginning students to the Italian language and culture. It focuses on basic structures and vocabulary, enabling students to acquire linguistic and communicative competence. In particular it emphasizes communication skills, starting from the most elementary needs to the ability to communicate successfully in different situations of everyday life. Students will gradually learn to introduce themselves, to use forms of salutations and thanks, to give and to ask for information about family, work, the town, etc.
The main grammar subjects concern phonetics, verbs and their tenses, articles, nouns, pronouns, adjectives and prepositions.
Career Opportunities for the Bachelors in Communication & Entertainment Management
Communication graduates are suited to a variety of career opportunities, including:
- Graphic Arts
- Media Management
- Film & Media Arts
- Content Management
- Social Media Optimization (SMO)
- Print & Broadcasting Journalism
- Lobbying & Public Relations
- Event Management
- Strategic & Corporate Communication
- Web Marketing (SEO, SEM, Ad Planning...)
- Brand Management
- Electronic Entertainment (Video Game, Social Games ....)
The main mission of the Office of Career Services & Corporate Relations is to enable students to clearly identify their career potential and aspirations, as well as to successfully assist them in finding suitable jobs or start their own business.
Study Abroad/Exchange Students
You will appreciate our UNIQUE MULTI-CULTURAL ENVIRONMENT!
The International University of Monaco offers you the opportunity to study as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university.
In our unique multi-cultural environment you will learn side-by-side with students from around the world. We are truly international: over 40 different nationalities are represented (the largest nationality contingency representing less than 25% of the student body).
Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you go back to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider world perspective.
For more information
For more information on the application process, please have a look at the Study Abroad/Exchange
If you have any question, please contact the Coordinator of Study Abroad/Exchange at email@example.com