• Presentation
  • About Us
  • Accreditation
  • International Memberships
  • International Partnerships
  • Faculty & Research
  • Staff
• ENGLISH
  PROGRAMS
  • English as a Second Language (ESL)
  • TOEFL Test Center
• BACHELOR
  PROGRAMS
  • Bachelor Programs
  • Bachelor in Business Administration
  • Bachelor in Communication & Entertainment
  • TOEFL Test Center
• MASTER
  PROGRAMS
• MBA
  PROGRAMS
  • MBA Full-Time
  • Executive MBA Online
  • Pre-MBA
• DOCTORAL
  PROGRAM
  • Doctoral Program
• Career &
  Corporate Relations
  • For Students
  • For Companies
  • For Alumni
• Student
  Life
  • Student Life
  • Academic Information
  • Library
  • Housing
  • Insurance
  • Visa/
    Residency Card
  • Student
    Association
  • Student
    Guide
  • Living in
    Monaco

Bachelor in Communication and Entertainment Management

Program Objectives Program Design Career Study Abroad / Exchange Students

Monaco Paris London

+ Application process
+ Download the brochure
+ Tuition fees

Why a Bachelor in Communication & Entertainment Management at IUM?

Benefitting from the dual expertise of IUM Business School and Sup de Pub, a well known advertising school partner of IUM, the Bachelor in Communication and Entertainment Management equips students with both managerial skills and industry specific knowledge.

This double competence will allow them to rapidly leverage their career in a variety of positions in advertising, web marketing, graphic design, public relations, event management, entertainment, social media... Through a balanced combination of theory and practice, future graduates will gain a hands-on approach to work effectively on the job market upon graduation.


This Bachelor is specialized in communication and brand management in various areas such as cinema, video games, TV and through events management.

The BECOM at a glance

   3-year program
   Combined theoretical and practical approach
   Possibility to study at one of our partner Universities in Americas, Asia or Europe
   All courses are offered in English
   Unparalleled student diversity, 50+ nationalities
   Individual attention

Some of the Core courses:

- Customer Behaviour
- History of Advertising
- History and Evolution of Media
- Creativity Culture
- Geoeconomics
- Communication & Information Technologies
- Strategy
- Advertising English

Entertainment specialization courses:

- Cinema Marketing
- Brand Management
- Public Relations/Press Relations
- Operational Marketing/Relational Marketing
- Music Industry
- Digital Marketing
- Events Management

Career Opportunities

Communication graduates are suited to a variety of career opportunities, including:

- Advertising
- eBusiness
- Graphic Arts
- Media Management
- Film & Media Arts
- Content Management
- Social Media Optimization (SMO)
- Print & Broadcasting Journalism
- Lobbying & Public Relations
- Event Management
- Strategic & Corporate Communication
- Web Marketing (SEO, SEM, Ad Planning...)
- Brand Management
- Electronic Entertainment (Video Game, Social Games ....)

Career Services

The main mission of the Office of Career Services & Corporate Relations is to enable students to clearly identify their career potential and aspirations, as well as to successfully assist them in finding suitable jobs or start their own business.

Study Abroad/Exchange Students

You will appreciate our UNIQUE MULTI-CULTURAL ENVIRONMENT!

The International University of Monaco offers you the opportunity to study as an exchange student for one or two terms, and earn credits toward the completion of your undergraduate degree at your home university.

In our unique multi-cultural environment you will learn side-by-side with students from around the world. We are truly international: over 40 different nationalities are represented (the largest nationality contingency representing less than 25% of the student body).

Among the many reasons which make IUM a great place to study is the fact that Monaco is one of the safest states in the world and offers many exceptional cultural, social, sports and professional opportunities. Furthermore, when you go back to your home country, you will be leaving Monaco not only with a greater understanding of international business, but also with a keener sense of cultural diversity and a wider world perspective.

For more information

For more information on the application process, please have a look at the Study Abroad/Exchange section.

If you have any question, please contact the Coordinator of Study Abroad/Exchange at studyabroad@monaco.edu